четверг, 20 апреля 2017 г.

European countries join forces to digitise industry

 
Today at the Digital Day in Rome , ministers, state secretaries and industry leaders pledged to collaborate and work jointly within the European platform to support the roll-out of digitisation of industry across Europe. The platform will trigger collaboration and joint investments, will provide a forum to explore common approaches to regulatory problems and help industries and countries exchange the means for re-skilling of the workforce. The European Commission is investing more than €5 billion in digital innovation hubs and on strengthening leadership in industrial technologies and platforms. Member States will soon outline their plans for future resources and investment at national and regional level towards digital priorities, from the transfer of digital innovations to any industry across all sectors of the economy, to boosting the European innovation capacity for the emergence of digital industrial platforms of tomorrow.The EU's strategy to digitise industry aims to ensure that any industry in Europe, big or small, wherever situated and in any sector can fully benefit from digital innovations to upgrade its products, improve its processes and adapt its business models to the digital change.
Andrus Ansip, Vice-President of the European Commission for the Digital Single Market said "I congratulate the Member States which have already started their national political initiatives, committing significant financial and organisational resources to digitising European industry. I warmly welcome the newcomers and encourage other countries to join.  The European platform of national initiatives is an example of a collaborative and cohesive European Union. This is a strong effort at European level, but it will produce results only if Member States do their part and support industry and innovation communities in their regions which drive digital transformation."
Günther H. Oettinger, European Commissioner for Budget and Human Resources said: "One year ago I stated that Europe will only be able to maintain its leading role in key industrial areas if the digitisation of its industry is successful and reached fast. The establishment of the European platform of platforms is an important milestone; it will enable us to provide timely and efficient support to our industry, especially SME. This is what Europe needs now."
Markku Markkula, President of the European Committee of the Regions said: "Europe's citizens expect the EU to take stronger steps to encourage and support bottom-up movements so they can take full advantage of digitalisation in every region and city of Europe. This Platform of Platforms is one positive step forward for Europe. To achieve our common vision, we must work together and speed-up the change at all levels, from local to European, so our European industries can flourish and citizens are enabled to thrive in the modern world."
More quotes from some ministers of the participating countries can be found here.
The Platform builds on, and complements 13 ongoing national policy initiatives in Austria, Belgium, Czech Republic, Denmark, France, Germany, Hungary, Italy, Luxembourg, Netherlands, Portugal, Spain and Sweden. It will expand to welcome and support new upcoming national initiatives which are under preparation in nine more countries (Bulgaria, Croatia, Finland, Poland, Romania, Slovakia, Slovenia, United Kingdom).
More:https://ec.europa.eu/digital-single-market/en/news/european-countries-join-forces-digitise-industry

вторник, 18 апреля 2017 г.

Как заработать на мобильных приложениях для корпораций

В 2008 году в руках Максима Волошина оказался первый iPhone. Новый продукт Apple так понравился, что вместе с коллегами Максим решил заняться разработкой приложений для Apple App Store. За первые три месяца мобильный IQ Test принёс разработчикам 4 тысячи долларов. Дальше было несколько игр. Но когда на рынок приложений вышли крупные игровые компании, продажи у стартапа упали. Тогда Redmadrobot решил создавать мобильные приложения на заказ. Сегодня среди клиентов компании — издательские дома, сотовые операторы и банки. В этом году выручка должна составить 90 миллионов рублей.

Идея бизнеса

Максим Волошин
основатель компании Redmadrobot
Когда мне было 18 лет, по вечерам я учился на инженера в МИРЭА, а днём работал курьером в дизайн-студии. Я был инициативным, поэтому скоро стал помощником менеджера, потом менеджером, к 25 годам — директором по проектам. Мы разрабатывали фирменный стиль, логотипы, брендбуки и прочее.
В студии я познакомился со специалистом по веб-интерфейсам Александром Алёхиным и менеджером проектов Николаем Сатункиным, с ними мы позже запустили Redmadrobot.
В 2008 вышел первый iPhone, мы тут же заказали из Америки три штуки. Через пару месяцев заработал App Store. Он был почти пустой, и мы подумали, почему бы нам не сделать пару приложений для iPhone.

Успех и разочарование

Самое простое, что можно было придумать, — это мобильный IQ Test. Здесь ничего не нужно было изобретать: готовый алгоритм, лёгкий интерфейс. Мы нашли программиста, купили ему белый MacBook за 30 тысяч рублей (без MacBook невозможно написать код под iOS) и заплатили 20 тысяч рублей за разработку. Это и был наш стартовый капитал.
Зарегистрировать аккаунт в App Store оказалось легко, оформить документы на получение денег от скачиваний — сложнее. Организационно-юридические вопросы заняли три месяца. Мы продавали приложение за 1,99 доллара, из них Apple получал 30 %, минус налог, остальное — нам. За три месяца приложение скачало около 3 тысяч человек.
До сих пор помню тот момент, когда получил длинное SMS на английском. Я ехал за рулём по городу и не сразу разобрал, в чём там дело. Оказалось, мне на счёт пришли 4 тысячи долларов от установок нашего приложения.
В тот момент нам стало ясно, что на приложениях можно зарабатывать. Мы выпустили несколько аркадных и квестовых игр и придумали Redmadrobot. Слово «робот» нам очень нравилось, «Red» — любимый цвет, «Mad» — отказ от стереотипов. От продажи наших приложений начали капать деньги, и мы ушли из студии. Но через пару месяцев в App Store ринулись крупные игровые компании, которые вкладывали в разработку своих продуктов по 500 тысяч долларов. Стало понятно, что бизнес на игровых приложениях мы не построим.
 
  

Как заработать на мобильных приложениях? 10 способов монетизации приложений.


from Twitter https://twitter.com/NKBconsulting

вторник, 11 апреля 2017 г.

The EU access2finance portal can help you find the best financing💶 programme for your business.

Visit  this site will help you to apply for loans and venture capital supported by the European Union. 

Who is eligible for EU funding?

EU Funding is available for start-ups, entrepreneurs and companies of any size or sector. A wide range of financing is available: Business loans, microfinance, guarantees and venture capital. Every year the EU supports more than 200 000 businesses.

How it works

The decision to provide EU financing will be made by the local financial institutions such as banks, venture capitalists or angel investors. Thanks to the EU support the local financial institutions can provide additional financing to businesses.
The exact financing conditions – the amount, duration, interest rates and fees – are determined by these financial institutions. You can contact one of over 1000 financial institutions to find out more.

Your right for credit feedback

You have a right to get feedback from credit institutions on their credit decision. This can help you understand your financial position and improve your chances to obtain financing in the future. Use your right and refer to Article 431 of the EU Capital Requirements Regulation .

воскресенье, 9 апреля 2017 г.

Как бесплатные приложения могут приносить денег больше, чем платные

пятница, 7 апреля 2017 г.

Latest SME Instrument results: European Commission to invest €8.9 million in 184 innovative businesses

The funding is provided under Phase 1 of the instrument, which means that each project will receive €50 000 to finance feasibility studies for new products that can disrupt the market. They can also ask for up to three days of free business coaching.
In this first round in 2017, the European Commission received 2111 proposals by the cut-off date of 15 February. The 184 SMEs selected for funding proposed 178 projects in total (multiple SMEs can be involved in one project).
Infographic: Cut-Off Results | Phase 1 | HighlightsMost of the projects funded were in the area of ICT (36). It was closely followed by low-carbon and efficient energy systems (31) and transport (28).
Italian SMEs were particularly successful with 37 beneficiaries accepted for funding, followed by firms from Spain (33) and the UK (16). Since the launch of the programme on 1 January 2014, 2208 SMEs have been selected under Phase 1 of the SME Instrument.

Atbalsts pētniecības rezultātu komercializācijai

LIAA sniedz atbalstu publiskajām pētniecības organizācijām pētniecības rezultātu komercializācijai.
Kāpēc: sniedzot ieguldījumu Latvijas Viedās specializācijas stratēģijas(link is external) mērķu sasniegšanā, LIAA sekmē pētniecības organizāciju īpašumā esošo pētniecības rezultātu komercializāciju gan Latvijā, gan ārvalstīs ar nolūku palielināt pētniecības organizāciju ienākumus no pētījumu rezultātu komercializēšanas, vai pārvēršot pētījumu rezultātus veiksmīgā uzņēmējdarbībā.
Ko: komercializācijas projektu ietvaros LIAA sniedz atbalstu sekojošu atbalstāmo darbību īstenošanai:
  • tehniski ekonomiskā priekšizpētes veikšana;
  • komercializācijas stratēģijas sagatavošana;
  • rūpnieciskie pētījumi;
  • eksperimentālās izstrādnes;
  • dalība starptautiskajās izstādēs, kontaktbiržās, konferencēs (semināros) ārvalstīs, individuālās vizītēs un dalība LIAA organizētajos nacionālajos stendos un tirdzniecības misijās;
  • rūpniecisko īpašumtiesību nostiprināšana – izgudrojuma patentu pieteikumu sagatavošana, reģistrācija un uzturēšana spēkā;
  • komercializācijas piedāvājumu sagatavošana, tai skaitā ekspertu piesaiste komercializācijas piedāvājuma virzīšanai tirgū;
  • ekspertu piesaiste licences un citu intelektuālā īpašuma nodošanas līgumu sagatavošanai.
Kas: publiskās pētniecības organizācijas – Izglītības un zinātnes ministrijas Zinātnisko institūciju reģistrā reģistrētas augstskolas, kas ir atvasinātas publiskas personas, šo augstskolu aģentūras un augstskolu struktūrvienības, kā arī zinātniskie institūti, kas ir atvasinātas publiskas personas.
Finansējums: kopējais pieejamais finansējums ir 8 039 948,18 eiro, ko veido Eiropas reģionālā attīstības fonda finansējums un valsts budžeta līdzekļi. Atbalsts paredzēts plānošanas dokumenta – Darbības programmas 1.2.1. specifiskā atbalsta mērķa "Palielināt privātā sektora investīcijas P&A" 1.2.1.2. pasākuma "Atbalsts tehnoloģiju pārneses sistēmas pilnveidošanai" ietvaros.
Kad: Projektu iesniegumu pieņemšana no 2017. gada 18. aprīļa līdz 2017. gada 12. maijam.

четверг, 6 апреля 2017 г.

Grow your small business

 
If there are two distinct advantages of running a small and midsize company, it’s size and simplicity. When compared to their much-larger rivals, smaller firms have the innate ability to fully adopt technology investments quickly while staying laser-focused on specific improvements that will determine implementation success. And for the most part, this mindset has served them well.
According to the IDC InfoBrief “The Next Steps in Digital Transformation: How Small and Midsize Companies Are Applying Technology to Meet Key Business Goals,” sponsored by SAP, 73% to 87% of surveyed small and midsize companies indicated that their expectations regarding technology investments were met or exceeded. But what really caught my eye is the revelation that firms are more interested in achieving immediate needs and quick results:
  • 47.6% focus investment on the greatest need
  • 35.3% choose technology that is easy or quick to implement
  • 27.9% are driven by customer or partner demands
While simple technology implementations and near-term results can generate strong results, it is possible to be too focused.

Are firms’ technology expectations strategic enough?

In all my years of working with firms around the globe, I commonly hear boardroom executives ask how to improve competitive advantage:
  • “Which changes will lower operational costs?”
  • “How can we increase revenue?”
  • “What innovations can boost productivity so we can reach and serve more customers?”
Although everyone’s intentions are good, clear, and precise, these questions and many more give executives a very narrow view of their technology investment.
Imagine that you are running a logistics company. For this industry, the focus is on the number of trucks available because a bigger fleet means more revenue that pays dividends over the long term. Anything not related to that specific figure or to the cost of maintaining fleet operations is rarely considered. So this firm may miss out on opportunities to reduce costs in other functional areas, serve customers in a new way, or become more competitive in the digital economy.
The same is the case for every small and midsize company. The financial and resource constraints that they face every day don’t allow them to invest in full technology suites – of which only a small percentage of the total functionality is used. Instead, firms tend to invest in targeted solutions that address specific functions and needs.
Whether the key performance indicator is increased foot traffic in stores, more transactions on an e-commerce site, or improved revenue growth and cash flow, point solutions have become great enablers of achieving business goals. However, at the same time, these technologies may not be as flexible in meeting new customer requirements or shifting economic environments.

Online collection of EU funded projects